Is it ‘Here’s’ or ‘Here are’ (and Why You Should Care)

There’s a fine line between being helpful and being a pedant. You can decide which side of that line I fall at the end of this blog! But I have to share my latest grammatical bugbear with you: Here’s. Before you make up your mind about me, hear me out… Here’s looks innocuous enough. It’s a…

Why Are Short Words More Effective Than Long Ones?

Don’t we go on and on about it. Copywriters are always telling you to use shorts words instead of long ones. Here are just a few blogs where I talk about them being more effective: Copywriting 101: Keep it Simple, Stupid Make Your Copy More Convincing (With the Appliance of Science) It’s Not Big and It’s…

What’s the Best Way to Sign Off an Email?

You tell me! I use Best wishes 98.9% of the time. But is that the best way to sign off a work email? Which phrase do you like? Are you more formal or do you like to be chatty? Memorable? Down with the kids? The Best Way to Sign Off an Email There are lots of different expressions but I’m not convinced that…

Copywriting 101: Keep It Simple, Stupid!

Mrs Bird, looking the very picture of delight, was superintending the arrangements of the table, ever and anon mingling admonitory remarks to a number of frolicsome juveniles, who were effervescing in all those modes of untold gambol and mischief that have astonished mothers ever since the flood. So wrote Harriet Beecher Stowe in ‘Uncle Tom’s…

Ditch the Business B*llocks

I love words. I love using them to express ideas. I love their power to connect people, to persuade and inform. But I don’t love some words. Some words are awful. Sometimes people are trying to sound clever and end up creating a new nonsensical word, like ‘Specifosification’ when they mean ‘Specificity’. That’s quite cute.…

How to Use Hyphens (Definitely One for Fellow Word Nerds)

I write for a living but I certainly don’t know every single grammatical rule. My grammar is pretty good and it’s probably better than most people’s (I hope) but there are some aspects of the English language that trip me up. Take hyphens for example. Like all grammar and punctuation, hyphens exist to make writing clearer…

How to Write for Your Ideal Client

Whether I’ve set my brain’s filter to notice every mention of targeting your marketing and writing, or it actually is coming up in everything I read, it seems to be a popular topic at the moment. And rightly so, it’s important to tailor your writing for your ideal client. Copywriting isn’t about you When people…