Kurtosys

Who: US and London-based fintech firm Kurtosys, who develop software and online tools for asset managers. What: a white paper looking at what makes an optimal fund management website. Link: How to build a content-rich website that performs <figure class=’gallery-item’> <a data-elementor-open-lightbox=”default” data-elementor-lightbox-slideshow=”f8c3719″ href=’https://www.wordnerd.co.uk/wp-content/uploads/Screenshot-2019-02-28-at-17.41.24.png’><img width=”1896″ height=”1468″ src=”https://www.wordnerd.co.uk/wp-content/uploads/Screenshot-2019-02-28-at-17.41.24.png” alt=”” sizes=”(min-width: 990px) 955px, (min-width: 1300px) 966px, 95vw” /></a> </figure><figure…

Square

Who: the payment processing people based in San Francisco (with the cool logo). What: two playbooks (also split into a series of blogs) to help their business customers grow, based on reams of data. Links: How consumers look for and discover salons 48% of consumers have tried daily deal sites People discover new businesses on Facebook…

We Haven’t Turned Into Goldfish Yet! Long-form Copy is Alive and Well

Don’t believe the naysayers! Long copy is not dead. It’s not over. And it’s not going anywhere just yet. Long copy is alive and well and here to stay both in print and online. As a digital copywriter, it’s the online stuff that interests me… The tsunami of blogs, online articles and social media has reached…

White Papers: What They Are and Why You Might Want One

Almost every time I mention to someone that I’ve written a white paper (granted, it’s not my best chat) they ask: “What’s a white paper? Is that a government thing?” They’re right, the government produces white papers, which lay out policy proposals before they become a Bill. But that has nothing to do with what I wrote, which…