We Haven’t Turned Into Goldfish Yet! Long-form Copy is Alive and Well

Don’t believe the naysayers! Long copy is not dead. It’s not over. And it’s not going anywhere just yet. Long copy is alive and well and here to stay both in print and online. As a digital copywriter, it’s the online stuff that interests me… The tsunami of blogs, online articles and social media has reached…

White Papers: What They Are and Why You Might Want One

Almost every time I mention to someone that I’ve written a white paper (granted, it’s not my best chat) they ask: “What’s a white paper? Is that a government thing?” They’re right, the government produces white papers, which lay out policy proposals before they become a Bill. But that has nothing to do with what I wrote, which…