Clear Messaging: It’s Not About Your Vorsprung Durch Technik, You Know

In fact, it’s not about you at all. It’s about your clients. When people first come to you they’re often looking for help with something with that age-old marketing mantra in mind: WIIFM (What’s In It For Me?) That’s not to say you shouldn’t talk about what you do, what makes you different, your credentials…

WordNerd is 6 Today! Lessons From the Last Year

Crikey Bill. WordNerd is six years old today. How did that happen!? I called HMRC to say I was becoming self-employed on 2 August 2011 and a HUUUGE amount has happened since then. Here’s some of what I’ve learnt in the last 12 months: 1. Stick to what you’re good at and be prepared to…

Spirit of Compromise: How to Please SEOs & Copywriters

Here’s a super-useful guest post written by Gareth Simpson, an SEO expert and consultant who’s been helping businesses get found on the web for more than 10 years. Enjoy! And feel free to leave him a comment with any of your tips or questions at the end. SEO is an odd mixture of art and…

8 Common Website Mistakes and How to Fix Them

As a copywriter, I spend a lot of my time reviewing and writing websites. Here are some of the most common issues I come across – and how to fix them: Tpyos Unless you ask a proofreader to check everything you write before you post it online the odd mistake is likely to go unnoticed (I miss…

Make Your Copy More Convincing (With the Appliance of Science)

I’m reading a fascinating book at the moment called Thinking, Fast and Slow by Daniel Kahneman, a psychologist, behavioural economist and winner of the Nobel Prize for Economics. Since 1969, Kahneman has been examining the psychology behind decision-making and judgement and the book sums up decades of study into “how and why we make the…

5 Easy Ways to Spice up Your Copywriting

Last week a fellow member of an online women’s business group I’m part of shared a marketing email she’d written to promote her new course and asked other members for feedback. A few people commented that although she’s clearly very passionate about what she does she wasn’t getting her enthusiasm into her writing and the format (a big…

Google’s Search Updates Since 2003

Google changes its search algorithm twice a day on average so we don’t know exactly what they’re up to but every time they make an important update they share it with the world. There have been lots of updates over the years, the most recent, at the end of April, made it pretty much essential to have…

5 Copywriting Tips to Make People Want What You’re Selling

I read a great article on Copyblogger a while ago that looked at five reasons why people might not buy from you. It went on to offer copywriting tips to overcome readers’ objections. I’ve taken the same issues as a basis for this blog and added my own (hopefully helpful) advice… PROBLEM 1: People don’t want…

How I Got Onto Page One of Google

I know it sounds a bit like one of those titles I was talking about in my last blog but this is a look at how I got onto page one of Google by doing a few straightforward things. This isn’t meant to be a comprehensive guide to SEO (Search Engine Optimisation), for that you…

What the…? The F-shaped Pattern

Earlier this month I spoke at the first BuggyCon, a conference for small businesses organised by the Buggy Network in London. I talked about blogging (I know, don’t I go on about it?!) and mentioned the F-shaped reading pattern and its implications for online content (if you’d like to see the whole presentation check it…