Tone of Voice: Has Conversational Copy Had Its Day?

There are 9 million bicycles in Beijing. That’s a fact [Source: Katie Melua]. There are 171,476 words in the English language according to the Oxford English Dictionary but you don’t need to know all of them to be a copywriter. That’s a fact too. And lots of people seem to think copywriters know very few…

citizenM Hotels: Gob-smackingly Good Copy

I stayed at the Tower of London citizenM hotel on Sunday night to wake up bright and breezy for a workshop there with a new client on Monday. And now I’m a little bit in love with the brand. From the jaw-dropping view of the Tower of London, to using an iPad to control everything in your…

5 Easy Ways to Spice up Your Copywriting

Last week a fellow member of an online women’s business group I’m part of shared a marketing email she’d written to promote her new course and asked other members for feedback. A few people commented that although she’s clearly very passionate about what she does she wasn’t getting her enthusiasm into her writing and the format (a big…

Why Cards Against Humanity’s Brand Voice is £*©Ḯ∏¶ Brilliant!

I looked at what makes innocent’s, Apple’s and MailChimp’s brand voices so effective in a blog a while ago. Well, I’ve come across another one. A client told me about ‘Cards Against Humanity’ at her Christmas do and as we have a similar sense of humour I thought I’d find out more about it, so I went onto their website.…

Why Does Everyone Love These Brand Voices?

When I’m helping clients develop their brand voices and putting together tone of voice (TOV) documents, I ask them to send me examples of copywriting they like. The three companies people always mention are innocent, MailChimp and Apple. So what’s so great about these three? Here’s an example of innocent’s writing, taken from their website:…