Who: the payment processing people based in San Francisco with the cool logo.

What: two playbooks (also split into a series of blogs) to help Square customers grow their businesses. The ebooks were based on research commissioned by Square with 1800 U.S. consumers – I worked with the data from the surveys.

How consumers look for and discover salons

48% of consumers have tried daily deal sites

People discover new businesses on Facebook more than any other channel

Don’t accept credit cards? You might be losing customers