Applying Behavioural Insights to Copywriting Workshop: One Week to Go!

Well, that came round quickly. It feels like it was only a few weeks ago that I was getting excited about presenting at the Copywriting Conference. Now I’m adding the finishing touches to my workshop on applying behavioural insights to copy.

Writing it has reminded me how and why I got interested in the subject in the first place, and why I find it endlessly fascinating.

I can’t wait to share my enthusiasm and tips with lots of other copywriters next week.

If you’re interested in the psychology of decision making, here are a few blogs you might enjoy:


P.S. If you’re going next week please come and say hi.

P.P.S. If you didn’t manage to get a ticket to CopyCon and you’d like to learn about harnessing behavioural insights, send me your contact details and I’ll put you on the VIP list to hear about future workshops. Details TBC.

What are your thoughts?