Well, that came round quickly. It feels like it was only a few weeks ago that I was getting excited about presenting at the Copywriting Conference. Now I’m adding the finishing touches to my workshop on applying behavioural insights to copy.
Writing it has reminded me how and why I got interested in the subject in the first place, and why I find it endlessly fascinating.
I can’t wait to share my enthusiasm and tips with lots of other copywriters next week.
If you’re interested in the psychology of decision making, here are a few blogs you might enjoy:
- Copywriting tips borrowed from poetry – primacy and recency effects, sound effects, the power of three
- How Donald Trump can help your marketing – the pratfall effect (and how it affects trust)
- Why are questions such a powerful copywriting tool? – instinctive elaboration, how to phrase questions, the question-behaviour effect
- How to use statistics in marketing – how to express numbers and where the idea that people should spend a month’s salary on an engagement ring comes from
- Tone of voice: has conversational copy had its day? – the science behind the chatty tone, cognitive ease and processing fluency
- How to use nudge theory in copywriting – social proof, make it easy to remember and do, scarcity
P.S. If you’re going next week please come and say hi.
P.P.S. If you didn’t manage to get a ticket to CopyCon and you’d like to learn about harnessing behavioural insights, send me your contact details and I’ll put you on the VIP list to hear about future workshops. Details TBC.