Here are some of the most popular blogs on the site, I hope you find them useful.
Reader behaviour
How to use statistics effectively in your marketing
How to use nudge theory in copywriting
Make your copy more convincing (with the appliance of science)
Why are short words more effective than long ones?
We haven’t turned into goldfish yet! Long-form copy is alive and well
Copywriting
Why are questions such a powerful copywriting tool?
5 copywriting lessons inspired by fiction
Read this book: ‘Made to Stick’ by Chip & Dan Heath
Copywriting 101: Keep it simple, stupid
What the …? The F-shaped pattern
Copywriting terms: from AIDA to WordPress
Give your writing some zig a zig ah!
Blogs & blogging
A quick guide to writing must-open blog titles
How long should a blog post be?
How I got onto page one of Google
How I fell off page one of Google
Tone of voice
citizenM hotels: gob-smackingly good copy
Why Cards Against Humanity’s brand voice is flippin’ brilliant
Why does everyone love these brand voices?
Grammar
Is it “here’s” or “here are” and why you should care
How to use hyphens (definitely one for fellow word nerds)
Working for yourself
Is it time for a digital declutter?
It’s not me, it’s you! When to break up with a client
We need to talk about late payments
Where now? Would you like some help with your blog? Get in touch.