Popular blogs

Here are some of the most popular blogs on the site, I hope you find them useful.

Reader behaviour

How to use statistics effectively in your marketing

How to use nudge theory in copywriting

Make your copy more convincing (with the appliance of science)

Why are short words more effective than long ones?

We haven’t turned into goldfish yet! Long-form copy is alive and well


Why are questions such a powerful copywriting tool?

5 copywriting lessons inspired by fiction

The curse of knowledge

Read this book: ‘Made to Stick’ by Chip & Dan Heath

Copywriting 101: Keep it simple, stupid

What the …? The F-shaped pattern

Copywriting terms: from AIDA to WordPress

Give your writing some zig a zig ah!

Blogs & blogging

A quick guide to writing must-open blog titles

How long should a blog post be?

How I got onto page one of Google

How I fell off page one of Google

Tone of voice

citizenM hotels: gob-smackingly good copy

Ditch the business b*llocks

Why Cards Against Humanity’s brand voice is flippin’ brilliant

Why does everyone love these brand voices?


Is it “here’s” or “here are” and why you should care

How to use hyphens (definitely one for fellow word nerds)

Working for yourself

Is it time for a digital declutter?

It’s not me, it’s you! When to break up with a client

We need to talk about late payments


Where now? Would you like some help with your blog? Get in touch.