Here are some of the most popular blogs on the site, I hope you find them useful.
Copywriting
Why are questions such a powerful copywriting tool?
Clear messaging: it’s not about your Vorsprung durch Technik, you know
5 copywriting lessons inspired by fiction
Copywriting 101: Keep it simple, stupid
Copywriting terms from AIDA to WordPress
Reader behaviour
How to use statistics effectively in your marketing
Why are short words more effective than long ones?
How to apply nudge theory to copywriting
Make your copy more convincing (with the appliance of science)
We haven’t turned into goldfish yet! Long-form copy is alive and well
Blogs & blogging
A quick guide to writing must-open blog titles
How long should a blog post be?
How I got onto page one of Google
How I fell off page one of Google
Tone of voice
Has conversational copy had its day?
citizenM hotels: gob-smackingly good copy
Why Cards Against Humanity’s brand voice is flippin’ brilliant
Why does everyone love these brand voices?
Grammar
Is it “here’s” or “here are” and why you should care
How to use hyphens (definitely one for fellow word nerds)
Working for yourself
Is it time for a digital declutter?
It’s not me, it’s you! When to break up with a client
We need to talk about late payments
Where now? Would you like some help with your blog? Get in touch.