Popular blogs

Here are some of the most popular blogs on the site, I hope you find them useful.

Copywriting tips

Why are questions such a powerful copywriting tool?

Clear messaging: it’s not about your Vorsprung durch Technik, you know

5 copywriting lessons inspired by fiction

Copywriting 101: Keep it simple, stupid

Copywriting terms from AIDA to WordPress

Tone of voice

Has conversational copy had its day?

citizenM hotels: gob-smackingly good copy

Ditch the business b*llocks

Why Cards Against Humanity’s brand voice is flippin’ brilliant

Why does everyone love these brand voices?

Reader behaviour insights

How Donald Trump can help your marketing

Why are short words more effective than long ones?

How to use statistics effectively in your marketing

How to apply nudge theory to copywriting

Make your copy more convincing (with the appliance of science)

We haven’t turned into goldfish yet! Long-form copy is alive and well

Blogs & blogging

A quick guide to writing must-open blog titles

How long should a blog post be?

How I got onto page one of Google

How I fell off page one of Google


Is it “here’s” or “here are” and why you should care

How to use hyphens (definitely one for fellow word nerds)

Working for yourself

Is it time for a digital declutter?

It’s not me, it’s you! When to break up with a client

We need to talk about late payments


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