There are lots of brilliant reasons for using an external copywriter rather than doing all of your copywriting in-house. The ones you hear most often talk about us having a different perspective on your business and the really obvious one – our writing skills. And there are lots of other reasons. Here are 7 benefits of…
Here’s a super-useful guest post written by Gareth Simpson, an SEO expert and consultant who’s been helping businesses get found on the web for more than 10 years. Enjoy! And feel free to leave him a comment with any of your tips or questions at the end. SEO is an odd mixture of art and…
Copywriting terms from A to W A AIDA A model used in marketing to describe the stages buyers go through (and copywriting should take a consumer through) from first hearing about a product or service to buying it: Attention – Interest – Desire – Action Alignment Where text is placed on the page: left, centrally or right-aligned. This…
As a copywriter, I spend a lot of my time reviewing and writing websites. Here are some of the most common issues I come across – and how to fix them: Tpyos Unless you ask a proofreader to check everything you write before you post it online the odd mistake is likely to go unnoticed (I miss…
I’ve been meaning to share these for a while so here it is, a small but perfectly formed list of six super-handy sites, apps and tricks to help with your online marketing… Namechk – check whether your choice of domain and username are available [Thank you to Michael Cuschieri of mc square for this one] Namechk is…
I got this email recently: I would be grateful if you would let me know whether you are attending or not Regards That was it. Hmmm. Did Roger (not his real name) mean to email me? The message made it into my inbox so I assumed so. When I scrolled down, there was another message…
Almost every time I mention to someone that I’ve written a white paper (granted, it’s not my best chat) they ask: “What’s a white paper? Is that a government thing?” They’re right, the government produces white papers, which lay out policy proposals before they become a Bill. But that has nothing to do with what I wrote, which…
A lifelong friend of mine is job-hunting at the moment and was kind enough to read a few of my blogs during her time off, she signed off from a lovely text a while ago saying, “I can’t wait to read your blog on self-marketing”. My recent experience is in marketing rather than job-hunting but when…
I read a great article on Copyblogger a while ago that looked at five reasons why people might not buy from you. It went on to offer copywriting tips to overcome readers’ objections. I’ve taken the same issues as a basis for this blog and added my own (hopefully helpful) advice… PROBLEM 1: People don’t want…
Last week Facebook changed its algorithm so that ‘clickbait’ articles (ones that use headlines like, “You literally won’t believe what this celebrity was up to”, to get people to click onto a pointless article that they click away from almost immediately) are penalised and will appear less frequently in people’s timelines. I hate any sort of marketing…
