Most popular articles

Here are some of the most-read blogs on my website, I hope you find them useful:

Reader behaviour

How to use nudge theory in copywriting

Make your copy more convincing (with the appliance of science)

Why are short words more effective than long ones?

We haven’t turned into goldfish yet! Long-form copy is alive and well


The curse of knowledge

Read this book: ‘Made to Stick’ by Chip & Dan Heath

Copywriting 101: Keep it simple stupid

What the …? The F-shaped pattern

Copywriting terms: from AIDA to WordPress

Give your writing some zig a zig ah!

Blogs & blogging

How long should a blog post be?

How I got onto page one of Google

How I fell off page one of Google

Tone of voice

Ditch the business b*llocks

Why Cards Against Humanity’s brand voice is £*©Ḯ∏¶ brilliant

Why does everyone love these brand voices?


Is it “here’s” or “here are” (and why you should care)

How to use hyphens

Working for yourself

It’s not me, it’s you! When to break-up with a client

You don’t make it rain by carrying an umbrella

WordNerd is 6 today! Lessons from the last year


Where now? Would you like to read more blog posts or get in touch about a project?