Most popular articles

Here are some of the most read blogs on my website, I hope you find them useful. I’d love to hear any comments you have so don’t be shy about getting in touch!

Reader behaviour

How to use statistics effectively in your marketing

How to use nudge theory in copywriting

Make your copy more convincing (with the appliance of science)

Why are short words more effective than long ones?

We haven’t turned into goldfish yet! Long-form copy is alive and well

Copywriting

5 copywriting lessons inspired by fiction

The curse of knowledge

Read this book: ‘Made to Stick’ by Chip & Dan Heath

Copywriting 101: Keep it simple, stupid

What the …? The F-shaped pattern

Copywriting terms: from AIDA to WordPress

Give your writing some zig a zig ah!

Blogs & blogging

How long should a blog post be?

How I got onto page one of Google

How I fell off page one of Google

Tone of voice

citizenM hotels: gob-smackingly good copy

Ditch the business b*llocks

Why Cards Against Humanity’s brand voice is flippin’ brilliant

Why does everyone love these brand voices?

Grammar

Is it “here’s” or “here are” and why you should care

How to use hyphens (definitely one for fellow word nerds)

Working for yourself

Website 4.0: the relaunch

It’s not me, it’s you! When to break up with a client

You don’t make it rain by carrying an umbrella

Is it time for a digital declutter?

Where now? More blog posts or get in touch about a project?