Drum roll, please… I’m very excited to announce that I’m on the bill of ProCopywriter’s Copywriting Conference 2019 in London in October alongside two of my absolute copywriting heroes!
Joanna Wiebe and Richard Shotton are speaking at the conference and I’ll be running a workshop about Applying Behavioural Insights to Supercharge Your Copy.
Copywriting Conference Speakers
Jo has been my copywriting hero for years and years. She runs Copy Hackers and Airstory, she’s regularly included in ‘Top 10 Copywriters in the World’ lists and, basically, she’s shit-hot at what she does.
She’s flying over to the conference from Canada to talk about conversion copy.
Richard is known as the go-to guru for applying psychology to advertising. I came across him and his work after becoming interested in behavioural science a few years ago.
He’s got the number two spot and he’ll be sharing some fascinating info about behavioural biases.
As well as getting to be in the same room as my heroes (and maybe even meeting them) I’m running a breakout session. Excited doesn’t come close!
My workshop will cover:
- Relevant cognitive biases and heuristics (shortcuts) that affect our buying decisions
- Examples of brands that have applied behavioural insights brilliantly to their marketing
- How you can apply the theory to your copy, with interactive exercises and feedback
Are you going to come along?
The Copywriting Conference (#copycon) is on Friday 11 October 2019 at the Barbican Centre in London.
There’s more info about the speakers and workshops on the Copywriting Conference site.
And here are last year’s highlights:
As well as offering lots of super-useful content and tips, it’s a brilliant day for networking with fellow freelancers, agency and in-house copywriters. Last year’s attendees came from all over the UK, Europe and the US.
Let me know if you’re planning to go, I’d love to meet up.
P.S. If you share my interest in psychology you might enjoy my blogs about reader behaviour.