citizenM Hotels: Gob-smackingly Good Copy

I stayed at the Tower of London citizenM hotel on Sunday night to wake up bright and breezy for a workshop there with a new client on Monday. And now I’m a little bit in love with the brand. From the jaw-dropping view of the Tower of London, to using an iPad to control everything in your…

7 Benefits of Working With a Freelance Copywriter (You Might Not Have Thought of)

There are lots of brilliant reasons for using a freelance copywriter. The ones you see most often talk about freelance copywriters having a different perspective on your business and the really obvious one: their writing skills. But there are lots of others. Here are 7 benefits of working with a freelance copywriter you might not have…

How to Use Nudge Theory in Copywriting

Have you heard of nudge theory? It’s been around for decades but it came into sharp focus last year when Richard Thaler, a behavioural economist, won the Nobel Prize in economics for his work on it. The idea is really simple – you can get people to adapt their behaviour and make better decisions by…

(Un)Conventional Ways to Get Over Writer’s Block (and Generate More Original Copywriting Ideas)

Here is a really helpful guest post written by Vladi Nikolov, a University of East Anglia graduate and copywriter at Liquid 11, where he writes about SwitchboardFREE and Pocket Receptionist – two brilliant products for small businesses. Vladi is sharing his favourite ways of getting over writer’s block… “Every copywriter, no matter how experienced, has…

Client Success Story: Tackling Air Pollution

Back in March, I was asked to write the resources for the UK’s first ever National Clean Air Day (NCAD), which took place on June 15th. More than 50 organisations (including councils, charities, universities, hospitals and NHS trusts) came together to set up the day. UPDATE!! I’ve just heard (24/11/17) that National Clean Air Day won the…

Why Are Short Words More Effective Than Long Ones?

Don’t we go on and on about it. Copywriters are always telling you to use shorts words instead of long ones. Here are just a few blogs where I talk about them being more effective: Copywriting 101: Keep it Simple, Stupid Make Your Copy More Convincing (With the Appliance of Science) It’s Not Big and It’s…

Copywriting Terms: From AIDA to WordPress

Copywriting terms from A to W A AIDA A model used in marketing to describe the stages buyers go through (and copywriting should take a consumer through) from first hearing about a product or service to buying it: Attention – Interest – Desire – Action Alignment Where text is placed on the page: left, centrally or right-aligned. This…

Copywriting 101: Keep It Simple, Stupid!

Mrs Bird, looking the very picture of delight, was superintending the arrangements of the table, ever and anon mingling admonitory remarks to a number of frolicsome juveniles, who were effervescing in all those modes of untold gambol and mischief that have astonished mothers ever since the flood. So wrote Harriet Beecher Stowe in ‘Uncle Tom’s…

Make Your Copy More Convincing (With the Appliance of Science)

I’m reading a fascinating book at the moment called Thinking, Fast and Slow by Daniel Kahneman, a psychologist, behavioural economist and winner of the Nobel Prize for Economics. Since 1969, Kahneman has been examining the psychology behind decision-making and judgement and the book sums up decades of study into “how and why we make the…