In a rush? Here are my top 16 quick writing tips

Sometimes it’s two days before your honeymoon, you’ve got all your packing to do, one more deadline to hit for a client, the dog’s yapping at you for a walk, your in-laws are coming for dinner, and you’ve recently signed up several new blog readers who are fairly new to the copywriting game. So, what…

Tone of Voice: Has Conversational Copy Had Its Day?

There are 9 million bicycles in Beijing. That’s a fact [Source: Katie Melua]. There are 171,476 words in the English language according to the Oxford English Dictionary but you don’t need to know all of them to be a copywriter. That’s a fact too. And lots of people seem to think copywriters know very few…

Why Are Questions Such a Powerful Copywriting Tool?

Using questions in your copy can be really powerful but there’s more to it than that. The moment your brain sees a question it answers it – you can’t stop it – which is why questions are so effective. You simply can’t ignore them. Don’t believe me? Let’s give it a go. Can you remember what…

citizenM Hotels: Gob-smackingly Good Copy

I stayed at the Tower of London citizenM hotel on Sunday night to wake up bright and breezy for a workshop there with a new client on Monday. And now I’m a little bit in love with the brand. From the jaw-dropping view of the Tower of London, to using an iPad to control everything in your…

7 Benefits of Working With a Freelance Copywriter (You Might Not Have Thought of)

There are lots of brilliant reasons for using an external copywriter rather than doing all of your copywriting in-house. The ones you hear most often talk about us having a different perspective on your business and the really obvious one – our writing skills. And there are lots of other reasons. Here are 7 benefits of…

How to Use Nudge Theory in Copywriting

Have you heard of nudge theory? It’s been around for decades but it came into sharp focus last year when Richard Thaler, a behavioural economist, won the Nobel Prize in economics for his work on it. The idea is really simple – you can get people to adapt their behaviour and make better decisions by…

(Un)Conventional Ways to Get Over Writer’s Block (and Generate More Original Copywriting Ideas)

Here is a really helpful guest post written by Vladi Nikolov, a University of East Anglia graduate and copywriter at Liquid 11, where he writes about SwitchboardFREE and Pocket Receptionist – two brilliant products for small businesses. Vladi is sharing his favourite ways of getting over writer’s block… “Every copywriter, no matter how experienced, has…

Client Success Story: Tackling Air Pollution

Back in March, I was asked to write the resources for the UK’s first ever National Clean Air Day (NCAD), which took place on June 15th. More than 50 organisations (including councils, charities, universities, hospitals and NHS trusts) came together to set up the day. UPDATE!! I’ve just heard (24/11/17) that National Clean Air Day won the…

Why Are Short Words More Effective Than Long Ones?

Don’t we go on and on about it. Copywriters are always telling you to use shorts words instead of long ones. Here are just a few blogs where I talk about them being more effective: Copywriting 101: Keep it Simple, Stupid Make Your Copy More Convincing (With the Appliance of Science) It’s Not Big and It’s…