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Engaging. Inspiring. Informing. Entertaining. Converting. Convincing. Selling.

Copywriting performs a lot of functions and it’s at the heart of every piece of marketing you put out there. That’s not to say other factors aren’t important, like design, but it’s the words in your article or white paper that have the most impact.

And in a world of over 1 billion websites and more blogs than people to read them, your words have to stand out.

Every piece of writing I do is tailored and targeted for your company and target market. So I’ll start by asking you lots of questions: what you do, your target market, your USP, your brand values, what you want to achieve and what makes you stand out from the crowd.

Then we’ll work together to achieve your aims – whether that’s cementing your relationship with prospective clients, turning your readers into loyal customers, increasing your conversion rate or simply providing interesting information.

I write copy for…

♦ Websites

♦ Online articles

♦ Fun stuff: microcopy, naming services/businesses

♦ Award entries

♦ White papers/eBooks

My clients are in all sorts of sectors, including: cloud hosting, roofing, defence, drainage, marketing, US, UK & Indian charities, travel agents, language training, domain name hosting, retail, clothing, insurance, HR, the public sector, and financial services.

You can see who I’ve worked with and read some of my work here.

I asked Sally to work on the copy for my new website. Sally not only writes well, but bearing in mind I have never met sally, she got to know me and understood the tone and the theme of my website straight away. She took the time to get to know the person behind the website and I felt very comfortable and confident with the results. She is meticulous and follows through from start to finish. I would ask Sally to help me with any of my blog, printed or web copy again without hesitation.

Sabina Hinchcliffe, Sabina VA


Please send me some details about what you need help with and I’ll be able to give you a quote. I usually charge a project fee but I can charge a day rate if you prefer.

I approached Sally to write a lead page for a transformation contest I was setting up. Sally delivered an excellent page which consistently converts prospects into paying clients and met a challenging deadline for its completion. I would have no hesitation recommending Sally to others or using her services for future projects.

Alex West, Boost Your Body

The price quoted includes:

  • meetings, Skype calls and regular progress reports
  • all the researching, thinking and planning that goes into producing…
  • top-notch, targeted copy
  • one round of edits (if required)

Feel free to contact me if you’ve got any questions or to have an initial chat about working together