white paper writer

Inspiring. Informing. Entertaining. Engaging. Converting. Convincing.

Copywriting performs lots of functions and it’s at the heart of every piece of marketing you put out there. Design might attract someone, but it’s the words you use that will engage with your reader.

And in a world of over 1 billion websites and more blogs than people to read them, your words need to stand out.

All of my writing is tailored and targeted for each client and their target market. I always start by asking lots of questions about a client’s business, their target market, USP, brand values, and what they want to achieve. I’m not really into writing fluffy stuff, I’d rather help a client achieve their aims and grow their business.

I’ve been a freelance copywriter for more than seven years (with another three spent in marketing) and in that time I’ve written all sorts, including:

  • Websites
  • Landing pages
  • Articles & blogs
  • Microcopy
  • Award entries
  • White papers/eBooks
  • Case studies
  • Scripts
  • TV adverts

My clients come from a huge range of sectors, including a drives manufacturer, financial advice, information security, branding, interior design, luxury products, national media, technology, catering, personal training, coaching… and I’ve been lucky enough to work with some big names, like Experian, Square, NPR, Nidec and Global Action Plan.

I asked Sally to work on the copy for my new website. Sally not only writes well, but bearing in mind I have never met sally, she got to know me and understood the tone and the theme of my website straight away. She took the time to get to know the person behind the website and I felt very comfortable and confident with the results. She is meticulous and follows through from start to finish. I would ask Sally to help me with any of my blog, printed or web copy again without hesitation.

Sabina Hinchcliffe, Sabina VA


Please send me some details about what you need help with and I’ll be able to give you a tailored quote. I usually charge a project fee but I can charge a day rate if you prefer, and I work on a retainer basis for several clients too – let me know if that would suit you.

I approached Sally to write a lead page for a transformation contest I was setting up. Sally delivered an excellent page which consistently converts prospects into paying clients and met a challenging deadline for its completion. I would have no hesitation recommending Sally to others or using her services for future projects.

Alex West, Boost Your Body

The quote includes:

  • all meetings, Zoom/Skype/telephone calls and regular progress reports
  • the research, thinking and planning that goes into writing…
  • top-notch, targeted copy
  • up to two rounds of edits

Pop your details into the form below and I’ll get back to you asap.