Successful copywriting is part creativity, part science, part testing – and part luck.
If you’d like to minimise the luck part and apply a bit more of the other three to your marketing my consultancy service can help.
It’s designed to help you grow your business through clear messaging and results-driven copy that combines an understanding of reader behaviour with several years’ copywriting experience.
We’ll work together to help you understand:
- more about your ideal client and what problems they come to you to solve
- what is unique about your offering and how to show it off in your marketing
- the right tone to communicate your message
- how to persuade readers by harnessing insights from behavioural economics and psychology
Who is this for?
- companies with a busy marketing department and more than one person writing their copy who’d like to harmonise their approach
- marketers and business owners who want to understand their ideal client better, create crystal clear messaging and get better results from their marketing efforts
- businesses that would like to be more strategic in their marketing and copywriting to achieve more growth
Why work with me?
How you communicate with your target market matters.
There’s so much out there competing for people’s attention, your brand needs to stand out (for the right reason!) and engage with readers.
People don’t want to wade through pages of irrelevant info to find what they need or try to decipher complicated language and jargon.
They simply want to know how you can help them.
I combine copywriting with behavioural insights.
I’ve been interested in behavioural economics and psychology and how they can be applied to copywriting for several years (and have two economics degrees under my belt). I bring a deeper understanding of what works and what doesn’t.
Consulting allows me to share my knowledge and experience to develop strategies and plans that can help you over the long term.
I’ve been a professional copywriter for over eight years and spent another three in marketing. During that time, I’ve worked with a huge range of clients in many industries (from drives manufacturing to financial advice, information security, branding, graphic design, interior design, national media, technology, SaaS, catering, personal training, coaching, an environmental charity…) on four continents. And I’ve learnt a lot about how to write for different markets.
I’ve written all sorts of marketing materials too: websites and blogs that seek to inform, landing pages with the aim of converting, case studies to show how a client makes a difference, articles that display thought leadership, white papers that get into a topic in detail, and microcopy that may be just a few very carefully chosen words.
They’re all different, they speak to clients and customers in different ways at different times on their customer journey. But when you get down to it, they all have one thing in common: they’re designed to communicate with their readers in the right way.
Here are some examples of my copywriting work.
Sally is a very talented and successful writer. Her writing is creative, exciting, lively, witty and, of course, informative. It was her interesting writing that inspired me to ask her for some blog training.
Sally is very knowledgeable and talking to her was extremely helpful and all my concerns became suddenly clear. She is an absolute pleasure to work with, although with her friendly and relaxed manner it doesn’t really feel like work.
Barbara Gare, Grammar for Business
You won’t have to rely on external copywriters.
I’m doing myself out of a job here, but this work will set you and your team up to do all your copywriting in-house. But instead of it being written in several different voices (!) with no clear idea of who you’re writing for or what to write, you’ll have a strategic overview and a guide to help you.
How much does it cost?
Copywriting consultancy comes as a bespoke package based on your company’s size and needs, it can be from a few days in total up to several days a month for a year or longer.
All packages include:
Discovery Day(s) – a day (or more) with you finding out about your company: your offering, USP, current marketing, key message, target market, brand values and business goals.
Copywriting Style Guide – a guide written for your business to show you how to develop and write your brand messages in the right tone of voice, with lots of examples.
Workshop – a hands-on session to go through your guide with you and your team, with interactive exercises to aid learning, and time to work on current marketing challenges.
Follow-up Support – what you need for as long as you need it to keep your marketing on track and your copywriting on tone to make sure it’s getting the right results.
Consultancy packages start from £2895. I also run half-day and full-day training sessions on copywriting, blogging and applying behavioural insights to copy.
Here are some of the lovely things clients have said about working with me.