How to Use Hyphens (Definitely One for Fellow Word Nerds)

I write for a living but I certainly don’t know every single grammatical rule. My grammar is pretty good and it’s probably better than most people’s (I hope) but there are some aspects of the English language that trip me up. Take hyphens for example. Like all grammar and punctuation, hyphens exist to make writing clearer…

How to Write A (Non-Boring) Out of Office Email

OK, I get it. You’ve got 8,228 things to do before you go on holiday and setting up an out of office email is number 8,225 on the list. But it only takes two minutes to write a non-boring one if you follow this quick guide… 1. The formal stuff Remember to: thank the sender for emailing…

How to Write for Your Ideal Client

Whether I’ve set my brain’s filter to notice every mention of targeting your marketing and writing, or it actually is coming up in everything I read, it seems to be a popular topic at the moment. And rightly so, it’s important to tailor your writing for your ideal client. Copywriting isn’t about you When people…

American English is Awesome Dude

I recently got back from a trip to New Orleans for Christmas and a significant family birthday, it was my fourth visit to the Crescent City and my seventh to the States. When I’m there I always notice the difference between British and American English (I’ve written about it before in Let’s Call the Whole…

The Way to Someone’s Heart (and Wallet)

I gave a talk about copywriting to a women’s networking group in Leicester last week. At 20 minutes, it would translate into an epic blog post so I’ve chopped it up and adapted it, I hope you find it helpful. According to Eckhart Tolle, who’s known as “the most spiritually influential person in the world”,…

Read This Book: Made to Stick by Chip and Dan Heath

Over the years, I’ve been a huge fan of fiction but I’ve only really read non-fiction during my degrees. Yet, since working for myself, I’ve got into business and pop psychology books. Nearly everything I’ve read has been helpful in some way so I thought I’d write-up a few reviews and spread them over a number of…

Don’t Fall Under the Curse of Knowledge!

I recently learnt about a concept called the curse of knowledge when I was reading Made To Stick by Chip and Dan Heath (great book by the way, it looks at “why some ideas take hold and others come unstuck”). I’d never heard the term before but now I have my brain’s doing that magic filter thing where…

Case Study: Combining Copywriting and Creative Writing

My blog last week featured three case studies which show how I’ve helped three very different businesses through writing and training. While I’m in the mood for sharing stories, here’s another one with a happy ending. Earlier this year [2013], J – who runs an agency in London and works with an amazing array of clients…