How to Use Statistics in Marketing

Statistics are often used in marketing to add authority and act as proof of a claim. We love the specificity of figures too: “A 250% increase in turnover” sounds so much better than “a big increase in turnover” doesn’t it? But the numbers don’t always add up. Anyone remember the Whiskas adverts in the 80s?…

Is it Time for a Digital Declutter?

We all love our mobiles, tablets and laptops. But could your relationship with tech be affecting any of your other relationships? If so, maybe it’s time for a digital declutter. I was born in the seventies. I grew up with Donkey Kong, the ZX Spectrum and Walkmans so I’m slightly (!) on the old side to…

Is it ‘Here’s’ or ‘Here are’ (and Why You Should Care)

There’s a fine line between being helpful and being a pedant. You can decide which side of that line I fall at the end of this blog! But I have to share my latest grammatical bugbear with you: Here’s. Before you make up your mind about me, hear me out… Here’s looks innocuous enough. It’s a…

Why Are Short Words More Effective Than Long Ones?

Don’t we go on and on about it. Copywriters are always telling you to use shorts words instead of long ones. Here are just a few blogs where I talk about them being more effective: Copywriting 101: Keep it Simple, Stupid Make Your Copy More Convincing (With the Appliance of Science) It’s Not Big and It’s…

What’s the Best Way to Sign Off an Email?

You tell me! I use Best wishes 98.9% of the time. But is that the best way to sign off a work email? Which phrase do you like? Are you more formal or do you like to be chatty? Memorable? Down with the kids? The Best Way to Sign Off an Email There are lots of different expressions but I’m not convinced that…

Copywriting 101: Keep It Simple, Stupid!

Mrs Bird, looking the very picture of delight, was superintending the arrangements of the table, ever and anon mingling admonitory remarks to a number of frolicsome juveniles, who were effervescing in all those modes of untold gambol and mischief that have astonished mothers ever since the flood. So wrote Harriet Beecher Stowe in ‘Uncle Tom’s…

Make Your Copy More Convincing (With the Appliance of Science)

I’m reading a fascinating book at the moment called Thinking, Fast and Slow by Daniel Kahneman, a psychologist, behavioural economist and winner of the Nobel Prize for Economics. Since 1969, Kahneman has been examining the psychology behind decision-making and judgement and the book sums up decades of study into “how and why we make the…

How to Use Hyphens (Definitely One for Fellow Word Nerds)

I write for a living and my clients pay me well to craft creative copy for them. But I have a secret. I don’t know every single grammatical rule. My grammar is pretty good and it’s probably better than most people’s (I hope) but there are some aspects of the English language that trip me up. Take…

How to Write A (Non-Boring) Out of Office Email

OK, I get it. You’ve got 8,228 things to do before you go on holiday and setting up an out of office email is number 8,225 on the list. But it only takes two minutes to write a non-boring one if you follow this quick guide… 1. The formal stuff Remember to: thank the sender for emailing…