A Quick Guide to Writing Must-Open Blog Titles

A couple of years ago, I was the chief blog writer for one of the world’s largest paint manufacturers. You might be thinking paint would be dry subject matter, but it was actually pretty wet (boom boom!) and I had a lot of fun writing the posts, especially the titles. My personal favourite was one…

A Brief History of Blogging and the Evolution of Long Posts

[Post updated October 18 2019] In 1994, Justin Hall, a student at Swarthmore College in Pennsylvania, started publishing an online journal called Justin’s Links From the Underground. He was one of the first people to write an online diary and in 2004 the New York Times Magazine called him “the founding father of personal blogging”.…

How I Fell Off Page One of Google

As you’ll know from my last post, The Latest Headlines from WordNerd HQ, I’ve been a “little bit busy”. Between lots of client work, writing an eBook and that thing called Christmas (oh, and I forgot to mention my car being written off so I didn’t have any wheels for a couple of months), there wasn’t a lot of time…

How I Got Onto Page One of Google

I know it sounds a bit like one of those titles I was talking about in my last blog but this is a look at how I got onto page one of Google by doing a few straightforward things. This isn’t meant to be a comprehensive guide to SEO (Search Engine Optimisation), for that you…

What the…? The F-shaped Pattern

Earlier this month I spoke at the first BuggyCon, a conference for small businesses organised by the Buggy Network in London. I talked about blogging (I know, don’t I go on about it?!) and mentioned the F-shaped reading pattern and its implications for online content (if you’d like to see the whole presentation check it…

Does a Blog Really Help Your Business? Find Out from Jackie Key

This week, I thought it would be interesting to chat to someone who has started blogging fairly recently and find out what effect – if any – it has had on their business. I met Jackie Key, an experienced marketing consultant who knows a thing or two about SEO, a couple of months ago and…