A Quick Guide to Writing Enticing Blog Titles

A couple of years ago I was the chief blog writer for a very large paint manufacturer. Dry subject matter you might think (wet, actually) but I had a lot of fun writing them, especially the titles, and my personal favourite was Your Walls Can’t Handle Vermouth! Jack Nicholson in ‘A Few Good Men’? You…

A Quick(ish) Guide to SEO in 2016

Last week I was in London training six wonderful women how to ‘boost their blogs‘. The session covered promotion, how to make blogs engaging, online writing and layout, content ideas, and some more specific issues. One of the tips I shared was to re-purpose content so I’m following my own advice and turning the SEO (Search…

How Long Should a Blog Post Be?

In 1994, Justin Hall, a student at Swarthmore College in Pennsylvania, started publishing an online journal called Justin’s Links From the Underground. Justin was one of the first people to write an online diary and, in 2004, the New York Times Magazine called him “the founding father of personal blogging”. Skip ahead to 1997 and Open Diary…

How I Fell Off Page One of Google

As you’ll know from my last post, The Latest Headlines from WordNerd HQ, I’ve been a “little bit busy”. Between lots of client work, writing an eBook and that thing called Christmas (oh, and I forgot to mention my car being written off so I didn’t have any wheels for a couple of months), there wasn’t a lot of time…

How I Got Onto Page One of Google

I know it sounds a bit like one of those titles I was talking about in my last blog but this is a look at how I got onto page one of Google by doing a few straightforward things. This isn’t meant to be a comprehensive guide to SEO (Search Engine Optimisation), for that you…

What the…? The F-shaped Pattern

Earlier this month I spoke at the first BuggyCon, a conference for small businesses organised by the Buggy Network in London. I talked about blogging (I know, don’t I go on about it?!) and mentioned the F-shaped reading pattern and its implications for online content (if you’d like to see the whole presentation check it…

Why Blogging is an Essential Part of Your Inbound Marketing

Below is an article I wrote that was published in a marketing e-book this summer. I’ve re-worked it into a blog because I thought you’d find it useful, it’s a look at why blogging is an essential part of your inbound marketing. If you want to know more about re-working quality content for different audiences…