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(Un)Conventional Ways to Get Over Writer’s Block (and Generate More Original Copywriting Ideas)

Here is a really helpful guest post written by Vladi Nikolov, a University of East Anglia graduate and copywriter at Liquid 11, where he writes about SwitchboardFREE and Pocket Receptionist – two brilliant products for small businesses. Vladi is sharing his favourite ways of getting over writer’s block… “Every copywriter, no matter how experienced, has…

Is it ‘Here’s’ or ‘Here are’ (and Why You Should Care)

There’s a fine line between being helpful and being a pedant. You can decide which side of that line I fall at the end of this blog! But I have to share my latest grammatical bugbear with you: Here’s. Before you make up your mind about me, hear me out… Here’s looks innocuous enough. It’s a…

WordNerd is 6 Today! Lessons From the Last Year

Crikey Bill. WordNerd is six years old today. How did that happen!? I called HMRC to say I was becoming self-employed on 2 August 2011 and a HUUUGE amount has happened since then. Here’s some of what I’ve learnt in the last 12 months: 1. Stick to what you’re good at and be prepared to…

Client Success Story: Tackling Air Pollution

Back in March, I was asked to write the resources for the UK’s first ever National Clean Air Day (NCAD), which took place on June 15th. More than 50 organisations (including councils, charities, universities, hospitals and NHS trusts) came together to set up the day. UPDATE!! I’ve just heard (24/11/17) that National Clean Air Day won the…

Spirit of Compromise: How to Please SEOs & Copywriters

Here’s a super-useful guest post written by Gareth Simpson, an SEO expert and consultant who’s been helping businesses get found on the web for more than 10 years. Enjoy! And feel free to leave him a comment with any of your tips or questions at the end. SEO is an odd mixture of art and…

Why Are Short Words More Effective Than Long Ones?

Don’t we go on and on about it. Copywriters are always telling you to use shorts words instead of long ones. Here are just a few blogs where I talk about them being more effective: Copywriting 101: Keep it Simple, Stupid Make Your Copy More Convincing (With the Appliance of Science) It’s Not Big and It’s…

Copywriting Terms: From AIDA to WordPress

Copywriting terms from A to W A AIDA A model used in marketing to describe the stages buyers go through (and copywriting should take a consumer through) from first hearing about a product or service to buying it: Attention – Interest – Desire – Action Alignment Where text is placed on the page: left, centrally or right-aligned. This…

What’s the Best Way to Sign Off an Email?

You tell me! I use Best wishes 98.9% of the time. But is that the best way to sign off a work email? Which phrase do you like? Are you more formal or do you like to be chatty? Memorable? Down with the kids? The Best Way to Sign Off an Email There are lots of different expressions but I’m not convinced that…

It’s Not Me, It’s You! When to Break Up With a Client

Just like personal relationships, some professional relationships work out and some don’t. Professional relationships tend to involve fewer romantic dinners, gifts and love notes than personal ones (usually) but, just like them, if it all seems too difficult, it’s not working. Sometimes you have to accept that things won’t change and walk away. And that’s OK. It…

Copywriting 101: Keep It Simple, Stupid!

Mrs Bird, looking the very picture of delight, was superintending the arrangements of the table, ever and anon mingling admonitory remarks to a number of frolicsome juveniles, who were effervescing in all those modes of untold gambol and mischief that have astonished mothers ever since the flood. So wrote Harriet Beecher Stowe in ‘Uncle Tom’s…