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A Quick Guide to Writing Must-Open Blog Titles

A couple of years ago, I was the chief blog writer for one of the world’s largest paint manufacturers. You might be thinking paint would be dry subject matter, but it was actually pretty wet (boom boom!) and I had a lot of fun writing the posts, especially the titles. My personal favourite was one…

How to Use Statistics in Marketing

Statistics are often used in marketing to add authority and act as proof of a claim. We love the specificity of figures too: “A 250% increase in turnover” sounds so much better than “a big increase in turnover” doesn’t it? But the numbers don’t always add up. Anyone remember the Whiskas adverts in the 80s?…

citizenM Hotels: Gob-smackingly Good Copy

I stayed at the Tower of London citizenM hotel on Sunday night to wake up bright and breezy for a workshop there with a new client on Monday. And now I’m a little bit in love with the brand. From the jaw-dropping view of the Tower of London, to using an iPad to control everything in your…

Is it Time for a Digital Declutter?

We all love our mobiles, tablets and laptops. But could your relationship with tech be affecting any of your other relationships? If so, maybe it’s time for a digital declutter. I was born in the seventies. I grew up with Donkey Kong, the ZX Spectrum and Walkmans so I’m slightly (!) on the old side to…

7 Benefits of Working With a Freelance Copywriter (You Might Not Have Thought of)

There are lots of brilliant reasons for using an external copywriter rather than doing all of your copywriting in-house. The ones you hear most often talk about us having a different perspective on your business and the really obvious one – our writing skills. And there are lots of other reasons. Here are 7 benefits of…

How to Use Nudge Theory in Copywriting

Have you heard of nudge theory? It’s been around for decades but it came into sharp focus last year when Richard Thaler, a behavioural economist, won the Nobel Prize in economics for his work on it. The idea is really simple – you can get people to adapt their behaviour and make better decisions by…

We Haven’t Turned Into Goldfish Yet! Long-form Copy is Alive and Well

Don’t believe the naysayers! Long copy is not dead. It’s not over. And it’s not going anywhere just yet. Long copy is alive and well and here to stay both in print and online. As a digital copywriter, it’s the online stuff that interests me… The tsunami of blogs, online articles and social media has reached…