Blog

We Need to Talk About Late Payments

Wow. I was on LinkedIn earlier and one of my connections had posted that he’s just been paid for a job 671 days late! That’s got to be some sort of record?! I’ve never had an experience like that (thankfully) but I’ve had my fair share of late payers over the years. If you work…

A Quick Guide to Writing Enticing Blog Titles

A couple of years ago I was the chief blog writer for a very large paint manufacturer. Dry subject matter you might think (wet, actually) but I had a lot of fun writing them, especially the titles, and my personal favourite was Your Walls Can’t Handle Vermouth! Jack Nicholson in ‘A Few Good Men’? You…

How to Use Statistics in Marketing

Statistics are often used in marketing to add authority and act as proof of a claim. We love the specificity of figures too: “A 250% increase in turnover” sounds so much better than “a big increase in turnover” doesn’t it? But the numbers don’t always add up. Anyone remember the Whiskas adverts in the 80s?…

citizenM Hotels: Gob-smackingly Good Copy

I stayed at the Tower of London citizenM hotel on Sunday night to wake up bright and breezy for a workshop there with a new client on Monday. And now I’m a little bit in love with the brand. From the jaw-dropping view of the Tower of London, to using an iPad to control everything in your…

Is it Time for a Digital Declutter?

We all love our mobiles, tablets and laptops. But could your relationship with tech be affecting any of your other relationships? If so, maybe it’s time for a digital declutter. I was born in the seventies. I grew up with Donkey Kong, the ZX Spectrum and Walkmans so I’m slightly (!) on the old side to…

7 Benefits of Working With a Freelance Copywriter (You Might Not Have Thought of)

There are lots of brilliant reasons for using a freelance copywriter. The ones you see most often talk about freelance copywriters having a different perspective on your business and the really obvious one: their writing skills. But there are lots of others. Here are 7 benefits of working with a freelance copywriter you might not have…

How to Use Nudge Theory in Copywriting

Have you heard of nudge theory? It’s been around for decades but it came into sharp focus last year when Richard Thaler, a behavioural economist, won the Nobel Prize in economics for his work on it. The idea is really simple – you can get people to adapt their behaviour and make better decisions by…

We Haven’t Turned Into Goldfish Yet! Long-form Copy is Alive and Well

Don’t believe the naysayers! Long copy is not dead. It’s not over. And it’s not going anywhere just yet. Long copy is alive and well and here to stay both in print and online. As a digital copywriter, it’s the online stuff that interests me… The tsunami of blogs, online articles and social media has reached…