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Copywriting Tips Borrowed from Poetry

Well, whaddya know? At the grand old age of 43, I’ve discovered that I like poetry – both reading and writing it – a lot. When creativity strikes me at 4 o’clock in the morning, I jot down rhyming couplets into Notes on my phone. My partner is thrilled with this new development, as you…

Change Nouns to Verbs to Strengthen Your Copywriting

It’s well over 30℃ out there and my brain is melting so I’m going to keep this brief. Here’s a quick copywriting tip that will immediately improve your writing: change nouns to verbs. I don’t mean you shouldn’t ever use nouns, of course not, just not ones that are actually hidden verbs. For example, in…

How Donald Trump Can Help Your Marketing

Lucky for us, The Donald is currently visiting our shores to extol his wisdom and big up fellow floppy-haired politician Boris Johnson. During his visit to Buckingham Palace on Tuesday, Camilla, Duchess of Cornwall, gained lots of new fans as she gave a wry wink behind Mr Trump’s back, showing she might just be thinking…

In a Rush? Here Are My Top 16 Quick Writing Tips

Sometimes it’s two days before your honeymoon, you’ve got all your packing to do, one more deadline to hit for a client, the dog’s yapping at you for a walk, your in-laws are coming for dinner, and you’ve recently signed up several new blog readers who are fairly new to the copywriting game. So, what…

Tone of Voice: Has Conversational Copy Had Its Day?

There are 9 million bicycles in Beijing. That’s a fact [Source: Katie Melua]. There are 171,476 words in the English language according to the Oxford English Dictionary but you don’t need to know all of them to be a copywriter. That’s a fact too. And lots of people seem to think copywriters know very few…

Why Are Questions Such a Powerful Copywriting Tool?

Using questions in your copy can be really powerful but there’s more to it than that. The moment your brain sees a question it answers it – you can’t stop it – which is why questions are so effective. You simply can’t ignore them. Don’t believe me? Let’s give it a go. Can you remember what…

Clear Messaging: It’s Not About Your Vorsprung Durch Technik, You Know

In fact, it’s not about you at all. It’s about your clients. When people first come to you they’re often looking for help with something with that age-old marketing mantra in mind: WIIFM (What’s In It For Me?) That’s not to say you shouldn’t talk about what you do, what makes you different, your credentials…

Copywriting Conference 2019: Are You Coming?

UPDATE: the Copywriting Conference is SOLD OUT!! I’ll be running similar behavioural economics workshops in the East Midlands later in the year. If you’d like to go onto a list to hear about them, please contact me. Drum roll, please… I’m very excited to announce that I’m on the bill of the ProCopywriters’ Copywriting Conference 2019…

A Quick Guide to Writing Must-Open Blog Titles

A couple of years ago, I was the chief blog writer for one of the world’s largest paint manufacturers. You might be thinking paint would be dry subject matter, but it was actually pretty wet (boom boom!) and I had a lot of fun writing the posts, especially the titles. My personal favourite was one…