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5 Copywriting Lessons Inspired by Fiction

In a rush? Go straight to the meaty bit. Otherwise, read on… I’m so naughty. I didn’t publish a blog in May. Eeeeeek! I took last week off (it’s not my fault I take lots of holidays, my partner’s a headteacher so I have to!) and went to a few events at Derby Book Festival.…

7 Benefits of Working With a Freelance Copywriter (You Might Not Have Thought of)

There are lots of brilliant reasons for using a freelance copywriter. The ones you see most often talk about freelance copywriters having a different perspective on your business and the really obvious one: their writing skills. But there are lots of others. Here are 7 benefits of working with a freelance copywriter you might not have…

How to Use Nudge Theory in Copywriting

Have you heard of nudge theory? It’s been around for decades but it came into sharp focus last year when Richard Thaler, a behavioural economist, won the Nobel Prize in economics for his work on it. The idea is really simple – you can get people to adapt their behaviour and make better decisions by…

We Haven’t Turned Into Goldfish Yet! Long-form Copy is Alive and Well

Don’t believe the naysayers! Long copy is not dead. It’s not over. And it’s not going anywhere just yet. Long copy is alive and well and here to stay both in print and online. As a digital copywriter, it’s the online stuff that interests me… The tsunami of blogs, online articles and social media has reached…

(Un)Conventional Ways to Get Over Writer’s Block (and Generate More Original Copywriting Ideas)

Here is a really helpful guest post written by Vladi Nikolov, a University of East Anglia graduate and copywriter at Liquid 11, where he writes about SwitchboardFREE and Pocket Receptionist – two brilliant products for small businesses. Vladi is sharing his favourite ways of getting over writer’s block… “Every copywriter, no matter how experienced, has…