No jargon. No highfalutin jibber-jabber.

No using 17 words when 8 will do.

Just straightforward, effective copywriting.

As someone really clever once said, "Simplicity is the ultimate form of sophistication".

It's true! Copywriting doesn't have to be complicated. You're not trying to outfox your readers or confuse them with big words, you're trying to get your message out to your target audience in the language they use and understand so that they buy from you.

So that's what I do.​ I write targeted copy for websites, landing pages, blogs and white papers.

Feel free to have a look through my work, read some of my blog posts and drop me a line if you'd like help with your next project. I'm based in the East Midlands and work with clients big and small throughout the UK and further afield.


Find out how I can help your business with tailored and targeted copywriting...


About me

If you'd like to know a bit more about me, my life and why I love copywriting, read...



Read through some examples of my work and see if you like my style...



Why Are Short Words More Effective Than Long Ones?
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What’s the Best Way to Sign Off an Email?
You tell me! I use Best wishes 98.9% of the time. But is that the best way to sign off a work email?[...]

Sally shines out for her creativity and courage to challenge the status quo with fresh and inspired thinking. She cares passionately about quality writing and clear messaging. She is also very digital and social media literate and is able to apply her work across multiple channels to great effect.

Ash Rishi 
Founder, COUCH Marketing
Karen Cureton Director, Cureton Consulting

Sally is clearly a very talented lady. She took time to take a detailed brief from me and the letter that she created was engaging and powerful.

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