No jargon.

No highfalutin jibber-jabber.

No using 17 words when 8 will do.

Just 100% crafted copywriting.

As someone really clever once said, ‘Simplicity is the ultimate form of sophistication’.

And it’s true.

Copywriting doesn’t have to be complicated. You’re not trying to outfox your readers or confuse them with big words. You’re trying to get your message out to your target audience in the language they use and understand so that they become your biggest fans and, ultimately, buy from you.

So that’s what I do. I write targeted copy for websites, landing pages, blogs and white papers.

I’m based in the East Midlands and work with clients big and small throughout the UK and around the world.

Feel free to have a look through my work, read some of my blog posts or drop me a line if you’d like help bringing your next project to life. I look forward to hearing from you.



Find out how I can help your business with crafted copy

About me

If you'd like to know a bit more about me and my story


Have a look at my work and see if you like my style

kind words

"Sally is an extremely personable and effective business owner and copywriter. Her attention to detail and customer care is excellent as is her desire to understand her customer's needs before delivering on the contract."
Heather Stack, Director & Founder, The Local Offer
"Sally shines out for her creativity and courage to challenge the status quo with fresh and inspired thinking.
She cares passionately about quality writing and clear messaging."
Ash Rishi, CEO, COUCH Marketing
"It was a pleasure to work with Sally.
She is a fantastic copywriter. She quickly understood the product as well as the voice & tone of the busuu brand. She is reliable and an excellent professional."
Fabia Alves, Community Manager, busuu

Let's work together!

Are you looking to bring your web project to life?

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