No jargon. No highfalutin jibber-jabber.

No using 17 words when 8 will do.

Just straightforward, effective copywriting.

As someone really clever once said, "Simplicity is the ultimate form of sophistication".

It's true! Copywriting doesn't have to be complicated. You're not trying to outfox your readers or confuse them with big words, you're trying to get your message out to your target audience in the language they use and understand so that they buy from you.

So that's what I do.​ I write targeted copy for websites, landing pages, blogs and white papers.

copywriter east midlands

I'm based in the East Midlands and work with clients big and small throughout the UK and further afield.

Feel free to have a look through my work, read some of my blog posts and drop me a line if you'd like help with your next project. I look forward to hearing from you.



Find out how I can help your business with tailored and targeted copywriting...


About me

If you'd like to know a bit more about me, my life and why I love copywriting, read...



Read through some examples of my work and see if you like my style...


Sally shines out for her creativity and courage to challenge the status quo with fresh and inspired thinking. She cares passionately about quality writing and clear messaging.

Ash Rishi
Heather Stack, Director & Founder, The Local Offer (SEND)

Sally is an extremely personable and effective business owner and copywriter. Her attention to detail and customer care is excellent as is her desire to understand her customer's needs before delivering on the contract.

It was a pleasure to work with Sally. She is a fantastic copywriter. She quickly understood the product as well as the voice & tone of the busuu brand. She is reliable and an excellent professional.

Fabia Alves
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