No jargon. No highfalutin jibber-jabber.

No using 17 words when 8 will do.

Just straightforward, effective copywriting.

As someone really clever once said, "Simplicity is the ultimate form of sophistication".

It's true! Copywriting doesn't have to be complicated. You're not trying to outfox your readers or confuse them with big words, you're trying to get your message out to your target audience in the language they use and understand.

So that's what I do.​

I write targeted copy for websites, landing pages, blogs and white papers (and I can be as creative as you like), I also provide blog training for small businesses.

Feel free to have a look at my work, read some posts on my blog and drop me a line if you'd like help with your next online project. I'm based in Nottingham and work with clients throughout the East Midlands, the UK, and further afield.


Find out how I can help your business with tailored and targeted copywriting...


Blog training

Need to blog for your business but haven't got a clue where to start?​ Try here...



Read through some examples of my work and see if you like my style...



Copywriting 101: Keep It Simple, Stupid!
Mrs Bird, looking the very picture of delight, was superintending the arrangements of the table, ever and anon mingling admonitory[...]
WordCamp Nederland II: Well, I Think That Went Well
I went to Utrecht as planned a few weeks ago for my first international speaking gig at WordCamp Nederland 2016, which is basically an[...]
WordCamp Nederland I: My First International Speaking Gig!
At some point during the summer, I'm not exactly sure when, I applied to be a speaker at WordCamp Nederland[...]

Sally shines out for her creativity and courage to challenge the status quo with fresh and inspired thinking. She cares passionately about quality writing and clear messaging. She is also very digital and social media literate and is able to apply her work across multiple channels to great effect.

Ash Rishi 
Founder, COUCH Marketing
Karen Cureton Director, Cureton Consulting

Sally is clearly a very talented lady. She took time to take a detailed brief from me and the letter that she created was engaging and powerful.

Sally is a wonderful person who is always positive, upbeat and ready to tackle the challenges of the day! She understands the audience that she is writing for and always produces high quality pieces of work and I appreciate her flexibility when picking up new tasks that may have a tight turnaround.

Katie Stones 
Digital Marketing Executive, Diversity Creative Marketing & CRM
Simple Share Buttons